Nothing here is cut before you order it

There is no warehouse behind this shop. When an order comes in, someone in our workshop in Jaipur takes a bolt of washed linen off the shelf, chalks the pattern straight onto the cloth, cuts it by hand and sews it on a machine. Before that moment your dress does not exist.

That costs us a few days. It is worth explaining what it buys.

Nothing is made on a guess

A shop that holds stock has to guess twice. It guesses which styles will sell, and it guesses how many of each size. Both guesses are wrong to some degree, every season. What is left over gets discounted, then discounted again, and what still does not move is written off. The discounting is not generosity. It is the cost of the guess, and it was priced into the garment you paid full price for in March.

We do not run end-of-season sales because there is no end-of-season pile. There is nothing to clear.

One body, not nine

Cutting to your measurements uses less cloth than grading the same dress across nine stock sizes and cutting all nine. There is still offcut. There is less of it.

It also means the hem lands where it should. Height is the measurement people forget to send, and it is the one that decides whether a mid-calf dress is mid-calf on you or somewhere less deliberate.

It is slower on purpose

One machinist takes a garment from the chalk line to the final seam. Not a line of people each doing one operation, one person doing all of them. It takes days rather than minutes. Washed linen needs that time to fall the way it does.

What it asks of you

Patience, mostly. Seven to fifteen days instead of two. And a decision made once rather than a return posted back.

The trade is that the thing arriving was made for you, in a workshop, by someone who did the whole of it.